To show you exactly what each service looks like, we ran a real, publicly listed home through all five: a hilltop estate on Chalon Road in Bel Air. Everything below is what we'd hand an agent within 1 business day, ready for their OK.
This is a sample only. We do not represent this property and are not affiliated with its seller, listing agent, or brokerage. Facts come from the public listing. The writing below is our own.
We turn the listing photos into a smooth tour with camera movement only. Here's the shot plan we'd follow for this home. The finished video sample is on its way.
Video sample coming soon
Written to fit an MLS remarks field, with a shorter version for social. It sells the property and its features, never who should live there.
Set on nearly eight private, level acres above the Bel Air Country Club, this estate takes in the whole of Los Angeles, from the downtown skyline to the Pacific. Completed in 2018 after a decade of design and construction, the main residence and guest house together offer about 70,000 square feet, 39 bedrooms, and 59 baths. Formal rooms open to terraces made for large gatherings, while the wellness and fitness spaces are built to the standard of a world-class resort. Long all茅es, a reflecting pool lined with palms, and a lit court complete the grounds. Gated, private, and singular in the city.
Downtown to the ocean, all from one hilltop. 馃尨 Nearly 8 acres in Bel Air, completed in 2018, with a main residence and guest house totaling about 70,000 sq ft. Private tours by appointment. Link in bio.
Email subject lineJust listed: an 8-acre Bel Air estate with the whole city in view
A week of social media and website posts scheduled before go-live, plus follow-ups for everyone who signs in at the open house.
| Day | Where | Post |
|---|---|---|
| 1 | Instagram, Facebook | "Just listed" with the aerial video tour |
| 1 | Agent website | Listing feature with full description and tour |
| 2 | Email list | Just-listed email to past clients and sphere |
| 3 | Instagram Stories | The view, in three slides: downtown, the city, the ocean |
| 4 | Facebook, LinkedIn | The story of the build: a decade from design to finish |
| 5 | Instagram Reel | Grounds walk: all茅es, pool, court |
| 6 | All channels | Open house or private tour reminder |
| 7 | Email list | Recap with the tour link and how to schedule a showing |
Subject: Thanks for coming by Chalon Road today Hi [first name], Thanks for stopping by the open house today. If anything stood out, or you'd like a second, private look, just reply here and I'll set it up. [Agent name]
Subject: Still thinking about Bel Air? Hi [first name], Checking in after Sunday. Are you looking in this area specifically, or keeping your options open? Either way, I'm happy to send a few homes that fit what you're after. [Agent name]
An example of the morning summary you'd get while the file is open. The dates and terms are made up for illustration; your contract's terms always rule. You or your coordinator stay in charge of the file.
| Item | Due | Status |
|---|---|---|
| Earnest money deposited | Day 3 | Done |
| Seller disclosures delivered | Day 7 | Done |
| Buyer signature on disclosures | Day 10 | Reminder sent |
| Inspection contingency removal | Day 17 | Upcoming |
| Appraisal contingency removal | Day 17 | Upcoming |
| Final walkthrough scheduled | Day 25 | Upcoming |
| Closing | Day 30 | Upcoming |
Needs your OK today: the reminder to the buyer's agent about the disclosure signatures.
A short check-in sent in the agent's name, then a weekly list of who replied and who's ready to talk. Names below are examples.
Subject: Still thinking about a move? Hi [first name], We met a while back when you were looking at homes on the Westside. Are you still thinking about a move, or did plans change? Either answer is helpful, and if the timing's better later, I'm happy to check back then. [Agent name] Not interested? Reply "stop" and I won't email again.
| Contact | Reply | Next step |
|---|---|---|
| Example A | "Yes, looking this spring" | Ready to talk |
| Example B | "Maybe next year" | Check back in 6 months |
| Example C | "Already bought" | Ask for a referral |
The Full Launch covers all five for $649 per listing, delivered or up and running within 1 business day.