Gen Assets Investment Group Samples of our work
One home, every service

Here's what you'd get back.

To show you exactly what each service looks like, we ran a real, publicly listed home through all five: a hilltop estate on Chalon Road in Bel Air. Everything below is what we'd hand an agent within 1 business day, ready for their OK.

Built 201839 bedrooms59 bathsAbout 70,000 sq ft7.86 acres

This is a sample only. We do not represent this property and are not affiliated with its seller, listing agent, or brokerage. Facts come from the public listing. The writing below is our own.

Listing video tour 路 $99

Pictures-to-video tour

We turn the listing photos into a smooth tour with camera movement only. Here's the shot plan we'd follow for this home. The finished video sample is on its way.

Shot plan, 45 seconds
  1. Slow push-in on the aerial of the full estate, so viewers see the scale first.
  2. Gentle pan along the long drive toward the main residence.
  3. Drift down the pool axis, framed by the palms.
  4. Slow pull-back across the city view, downtown to the ocean.
  5. Glide through the main living spaces, one room per beat.
  6. End on a wide sunset exterior with the agent's name and contact.

Video sample coming soon

Listing description and MLS copy 路 $49

Listing description

Written to fit an MLS remarks field, with a shorter version for social. It sells the property and its features, never who should live there.

MLS remarks

Set on nearly eight private, level acres above the Bel Air Country Club, this estate takes in the whole of Los Angeles, from the downtown skyline to the Pacific. Completed in 2018 after a decade of design and construction, the main residence and guest house together offer about 70,000 square feet, 39 bedrooms, and 59 baths. Formal rooms open to terraces made for large gatherings, while the wellness and fitness spaces are built to the standard of a world-class resort. Long all茅es, a reflecting pool lined with palms, and a lit court complete the grounds. Gated, private, and singular in the city.

Social caption

Downtown to the ocean, all from one hilltop. 馃尨 Nearly 8 acres in Bel Air, completed in 2018, with a main residence and guest house totaling about 70,000 sq ft. Private tours by appointment. Link in bio.

Email subject line

Just listed: an 8-acre Bel Air estate with the whole city in view

Launch scheduling and open house follow-up 路 $149

Launch week, lined up

A week of social media and website posts scheduled before go-live, plus follow-ups for everyone who signs in at the open house.

Launch calendar
DayWherePost
1Instagram, Facebook"Just listed" with the aerial video tour
1Agent websiteListing feature with full description and tour
2Email listJust-listed email to past clients and sphere
3Instagram StoriesThe view, in three slides: downtown, the city, the ocean
4Facebook, LinkedInThe story of the build: a decade from design to finish
5Instagram ReelGrounds walk: all茅es, pool, court
6All channelsOpen house or private tour reminder
7Email listRecap with the tour link and how to schedule a showing
Follow-up 1 路 same evening

Subject: Thanks for coming by Chalon Road today Hi [first name], Thanks for stopping by the open house today. If anything stood out, or you'd like a second, private look, just reply here and I'll set it up. [Agent name]

Follow-up 2 路 three days later

Subject: Still thinking about Bel Air? Hi [first name], Checking in after Sunday. Are you looking in this area specifically, or keeping your options open? Either way, I'm happy to send a few homes that fit what you're after. [Agent name]

Transaction checklist support 路 $199 per file

The checklist, kept current

An example of the morning summary you'd get while the file is open. The dates and terms are made up for illustration; your contract's terms always rule. You or your coordinator stay in charge of the file.

Morning summary 路 Day 9 of escrow (example)
ItemDueStatus
Earnest money depositedDay 3Done
Seller disclosures deliveredDay 7Done
Buyer signature on disclosuresDay 10Reminder sent
Inspection contingency removalDay 17Upcoming
Appraisal contingency removalDay 17Upcoming
Final walkthrough scheduledDay 25Upcoming
ClosingDay 30Upcoming

Needs your OK today: the reminder to the buyer's agent about the disclosure signatures.

Waking up old leads 路 from $297 a month

Old leads, back in touch

A short check-in sent in the agent's name, then a weekly list of who replied and who's ready to talk. Names below are examples.

Check-in email

Subject: Still thinking about a move? Hi [first name], We met a while back when you were looking at homes on the Westside. Are you still thinking about a move, or did plans change? Either answer is helpful, and if the timing's better later, I'm happy to check back then. [Agent name] Not interested? Reply "stop" and I won't email again.

Weekly list (example)
ContactReplyNext step
Example A"Yes, looking this spring"Ready to talk
Example B"Maybe next year"Check back in 6 months
Example C"Already bought"Ask for a referral

Want this for your listing?

The Full Launch covers all five for $649 per listing, delivered or up and running within 1 business day.

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